Best ASO tools in 2026

ASO tools all do roughly the same core job. They tell you which keywords people search, how hard each one is to rank for, and where your app ranks today. Where they differ is price, platform, and what they bolt on: review replies, download estimates, Apple Ads management. Prices run from about $9 a month to custom enterprise quotes.

This roundup covers eight app store optimization tools. Every price comes from the tool's own pricing page in October 2026, and the sources are linked at the bottom. Prices change, so check before you pay. I don't make or resell any of these.

What to look for in ASO tools

• Keyword data. Popularity or traffic scores and a difficulty score per keyword, per country.
• Rank tracking. Daily or hourly positions for the keywords you care about.
• Competitor keywords. Which terms your competitors rank for that you don't.
• Keyword limits. Most plans cap how many keywords you can track. This is usually what pushes you to a higher tier.
• Extras. Review management, download estimates and Apple Ads tools. Pay for these only if you'll use them.

AppTweak

A full ASO suite for teams. AppTweak sells ASO Intelligence, an Apple Ads Campaign Manager, an App Reviews Manager and Market Intelligence as separate products. ASO Intelligence includes keyword tracking, Reporting Studio dashboards and an AI ASO Agent that audits metadata.

Pricing. ASO Intelligence Essential is $79 a month billed monthly, or $949 billed annually, with 500 keywords, 1 seat and 6 months of history. Grow is $249 a month with 1,500 keywords. Grow Plus is $499 a month with 3,000 keywords. Enterprise is contact us.

Free option. A 7-day free trial on each plan. A separate Market Intelligence Free plan gives last-month download and revenue estimates for any app in 100+ countries. Campaign Manager is free up to $25,000 a month in Apple Ads spend, then 4% on spend above that.

Best for. Growth teams that want ASO, Apple Ads and reporting in one place.

Sensor Tower

Sensor Tower sells market data: downloads, revenue, active users, ads, web traffic and games. Its ASO tool groups work into Keyword Discovery, Keyword Management, Competitor Analysis and Performance Tracking, with Traffic Score, Difficulty Score and downloads per keyword.

Pricing. Not listed. The pricing link goes to a demo form, and the page says pricing plans are customized for each customer.

Free option. You can sign up for free. Full access to App Performance Insights needs a paid plan.

Best for. Larger companies that want ASO alongside competitor download and revenue estimates, and have a budget to negotiate.

Appfigures

Analytics first, then ASO. Appfigures pulls downloads, revenue, subscriptions, ad spend and payouts from your developer accounts into one dashboard, then adds keyword tracking from the Monitor plan up. Its pricing page says it powers 300,000+ apps.

Pricing. Billed monthly: Connect $9.99, Monitor $44.99, Optimize $149.99, Boost $399.99 and Amplify $1,399.99. Billed annually, those drop to $7.99, $35.99, $119.99, $349.99 and $999.99 a month. Connect has no keyword tracking. Monitor tracks 100 keywords, Optimize 500, Boost 1,000 and Amplify 2,500.

Free option. A free Starter plan for analytics. The free trial needs no credit card and unlocks the Optimize plan's features. When it ends you move to the free plan.

Best for. Indie developers who want sales analytics and basic keyword tracking from one bill.

AppFollow

Review management first. AppFollow collects reviews from the App Store, Google Play, Steam, Discord, Reddit, Trustpilot and more, with AI replies and integrations with Slack and Zendesk. ASO and competitor tracking come with it.

Pricing. The pricing page shows no prices. It's a contact form. AppFollow's own blog post on its plans lists: Free at $0 for up to 2 apps, ASO from $19 a month billed yearly, Essential at $179 a month ($129 billed yearly), Team at $599 a month ($425 billed yearly), and Enterprise at a custom price.

Free option. Per that blog post, a free plan for 2 apps with 7 days of history, and a 10-day free trial.

Best for. Support and product teams that handle a lot of reviews.

MobileAction

ASO Intelligence with keyword research, AI keyword suggestions, metadata analysis and review analysis, plus separate products for Apple Ads campaign management and ad intelligence.

Pricing. ASO Intelligence Lite is $15 a month billed monthly, or $12.50 a month billed yearly, with 100 keywords and 5 apps. Basic is $69 a month ($59 yearly) with 500 keywords. Pro is $239 a month ($199 yearly) with 1,500 keywords and 3 seats. Enterprise is contact us.

Free option. A free 7-day trial on paid ASO plans. The $0 free plan is for the Apple Ads campaign tool, up to $10,000 a month in ad spend.

Best for. Solo developers who want a real ASO tool for under $20 a month.

Astro

A Mac app for iOS keyword research. Astro gets keyword popularity from Apple Search Ads, scores difficulty for the top 10, updates rankings daily and works in 60+ App Store countries. It also pulls competitor keywords and translates keywords through DeepL.

Pricing. $108 a year, which the site shows as $9 a month billed annually. That's one Mac license with unlimited apps and keywords. It needs macOS 14 or later.

Free option. A free demo with limited features that you can download without an email. Its terms give 14 days from purchase to request a refund.

Best for. Indie iOS developers who want simple keyword research at a flat price. It's built for the App Store, not Google Play.

ASOdesk

A keyword-heavy ASO suite with a semantic core builder, keyword tracking for the App Store and Google Play, an Organic Report on where installs come from, install estimates per keyword, and review replies. Add-ons cover alternative stores like Huawei and Samsung.

Pricing. The ASO Pro plan is $59 a month billed monthly, with 700 keywords, 2 apps and 2 teammates. Annual billing takes 20% off. When I checked, the default view showed a welcome offer of $41 a month for Pro. Higher tiers and a custom plan are listed too. There's a startup program with up to 80% off.

Free option. A free plan with 200 keywords, 1 app and 100 review replies a month. Paid plans have a 7-day free trial with no credit card required.

Best for. Keyword-focused ASO on a budget, especially if you also publish to Android stores beyond Google Play.

App Radar

Now sold as App Radar by SplitMetrics. Keyword research and tracking, top charts, store listing management and review replies. Growth and up add AI-assisted replies and creative trend monitoring. Prices are in euros.

Pricing. Essentials is €69 a month, or €690 billed annually (€58 a month), with 2 apps, 500 keywords and 1 seat. Growth is €169 a month with 10 apps and 1,500 keywords. Scale is €299 a month with 15 apps and 3,000 keywords. Enterprise is a custom plan.

Free option. A 7-day free trial.

Best for. Small teams that want keywords, listings and reviews in one tool.

Side by side

How to choose

If you ship one or two iOS apps and want keywords, start with Astro or MobileAction Lite. Both cost less than $20 a month. If you want analytics and keywords together, Appfigures does both. If reviews are your main pain, AppFollow. If you run Apple Ads at scale, AppTweak or MobileAction. If you need competitor download and revenue estimates for a board deck, Sensor Tower.

Keyword data is only half of ASO. The other half is what people see on the product page. For metadata limits, check them with our free ASO tool. For the screenshots that turn a search result into a download, that's what AppScreen is for.